Virtual Book Tours:effective online promotion from the comfort of your own home

On the Red Carpet today I am welcoming back Jo Linsdell who is touring her book on-  how to tour a book:)


Red carpet at night.

Virtual Book Tours:

Effective Online Book Promotion From the Comfort of Your Own Home

If  you ask Jo if she considers Virtual Book Tours Still Relevant? she will tell you

I love virtual book tours and they have proved to be the most effective marketing strategy I’ve used for my own books. A lot of people don’t understand how to do them correctly though. I’ve often seen authors complain that their virtual book tour wasn’t worth it. When I ask them about their tour though it usually becomes immediately clear that they didn’t do it correctly. Yep, that’s right. There is a right and wrong way to do them.

 Posts need to be designed for your target audience and therefore the sites you’re hosted on need to fit your niche. Posts need to be promoted. You need to reply to comments and engage people in discussions. It’s not enough to just post some content out there. You need to work it to make it work.

 There are also a lot of people that don’t understand the full potential of a virtual book tour. They have misconceptions about what can be included. Because of this, a question I get asked a lot is “are virtual book tours still relevant?”. The short answer is yes. In fact more so now than ever before. For a longer answer watch this video.

Jo tell us all a bit about your latest book 


Virtual Book Tours are a great way to create a buzz for a new release or to put life back into an older publication. In this book I take you through everything you need to know to be able to set up and carry out a successful virtual book tour.

The book is divided into 4 main sections for easy navigation:

1) What is a Virtual Book Tour?
2) How to organise your own tour
3) Promoting a tour
4) Useful resources

You’ll find it packed with links, tips, and advice to help make your tour a hit.

 I think many self published authors would find this book very usefull. Will it be equally so for the traditionaly published author?

Marketing is part of being a writer. Regardless of how you’re published (traditionally or self-published), you will, at some point, need to do some marketing. Virtual book tours are one of the most effective methods of creating a buzz about your book and have numerous benefits. In this book I cover everything you need to know to organise and carry out a virtual book tour. Even if you decide not to do a virtual book tour, you’ll still find this book useful as it’s packed full of marketing ideas and links to resources.

Why did you decide to write a book about virtual book tours?

 I’ve done several successful virtual book tours for my own books and have worked with book tour companies and authors for years hosting them on my sites. Over the years I’ve therefore gained a lot of experience in doing virtual book tour both from the author and host point of view. As I often get asked for advice about doing them from other authors I decided to put all the information together and created Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home

 What is the first thing you recommend authors do when they decide to organise a virtual book tour?

 Put together a media kit. In creating a media kit you have all the information regarding your book, you as an author, and your virtual book tour, all in the one place. This makes it a useful reference tool for you, but also a valuable tool you can use during preparations for your tour. It looks professional and creates a good impression. I also makes life easier for your hosts as they have all the information they might need for your post all in the one place.

You created the cover art for the book yourself. What was your inspiration for the design?

I wanted a cover that was thumbnail friendly as, more often than not, it gets seen online in that format. That meant the text needed to be easy to read and the whole look needed to be clutter free. Too many details or fancy fonts don’t look good in thumbnails. I also wanted an image that quickly portrayed what the book was about. I choose the theme “sending your book around the world” and played around with some ideas based on this idea. I’m really pleased with how the cover came out.

Why did you choose to self publish using Amazon’s KDP program?

I’ve always been very pro self publishing. For me, it’s always been my plan A. I choose Amazon because it’s the leader in its field. Everyone knows Amazon. Using the site is super easy and through KDP your book can be available to the public in just 12 hours from hitting the publish button.

I like that through KDP setting up a free day is easy. It’s a great way to spread the word about your book and get readers to take notice. I like that you can update your book information as and when you please and have full control over pricing. They also have one of the best customer services I’ve come across. If that’s not enough, they bought Goodreads earlier this year (one of the top sites for book lovers).

You’re best known for your best selling children’s picture books. Why the change in genre?

 For me, it’s not about thinking outside the box. The box simply doesn’t exist. I like to experiment with my writing and although I’ve had most success as an author and illustrator of children’s picture books, I’m always trying out new genres. When I get an idea that gets me excited, like this book about virtual book tours, I go with it.

 You’re a mum to a 5 year old and a 2 year old. How do you find the time for writing and marketing?

 My kids definitely keep me busy but I’ve learnt to make the most of the time I get. I do most of my writing in the evenings once they’ve gone to bed. Sometimes my husband will take the kids out for the morning to give me a break and give me a few hours to work on bigger projects.

 During the day I hop on and off my social media pages to network. I have the apps installed on my phone so I can visit and engage with my contacts even when I’m not near my computer.

 I use sites like Social Oomph to program some content to post at scheduled times. I do the same for some posts to my Facebook pages. This gives me a constant online presence without needing to actually be online all the time. I also program my blogs ahead of time. When you have young kids anything can happen and so you need to prepare for the unexpected. By having some content programmed in advance I give myself a safety net and so don’t need to stress about keeping up with things as much.

 What’s next?

 I’m currently working on another children picture story book The Bedtime Book, a series of non-fiction books for writers and authors about using social media, and some new collaborations as an illustrator. I like to keep myself busy ;)

 Where can people find out more about you and your books?

 On my website


A few of the posts on Social media about the book:

5.0 out of 5 stars A Must Have book for any writer’s resource shelf! September 6, 2013

By Author Virginia L. Jennings

Amazon Verified Purchase

I thought I knew everything about Virtual Book Tours until I read this book, I now know so much more! Virtual Book tours are a highly effective way to spread the news about your book, I did one for my own book (The Alien Mind) before I read this book and was amazed at how much more traffic and interaction it brought to my website as well as the boosts in sales and reviews. I can’t wait to apply the tips Jo shares in this book to my future book releases and see how much MORE of a boost these tips will bring!

I think the next thing I want to try out, which Jo discusses in her book, is a virtual book signing!

Jo Linsdell has blown me away with her new book Virtual Book Tours: Effective Online Book Promotion From The Comfort of Your Own Home. This is seriously a book that EVERY author promoting any book absolutely NEEDS to read. You will not be sorry, as a matter of fact, you will want to keep it close at hand for reference. All the steps are clear and easy to follow and there are many tools discussed in this book as well. You will find yourself going back to it repeatedly for marketing advice!

 5.0 out of 5 stars THIS BOOK IS A MUST… September 1, 2013

By Katherine Mashburn

Amazon Verified Purchase

If you are an independent writer and self-promoter of your books, products, or services then this book is a must! Jo Linsdell does a fantastic job designing a blueprint to follow to use to promote and market ones work. The “how to” steps she presents in the book are both effective and easy to follow. Jo has also filled its pages with loads of other marketing resources that any writer or entrepreneur will find useful!

 By Lady Helen Doherty

I have completed one virtual book tour for a trilogy of picture books about squirrels, so when the opportunity arose to review Virtual Book Tours I jumped at it, as I wanted to see how well I done on my own tour, where I went wrong and what I could improve next time around.

 My virtual book tour was a rather fly by the pants event, so the planning section of the book was quite an eye opener, as it gives additional places to find reviewers and other methods I’d not thought about – like searching on Google – I did a search today for “PR Friendly Mom Bloggers” and I was blown away by the first search result, which was a linky directory with over 500 Mom bloggers, which will keep me busy for a while!  There are also other invaluable links I will try out as well.

 One area that I could have improved on is that I could have done more interaction with my hosts and their readers, but I did convey my thanks to every host. However, I received an email the other day from a lady thanking me for an interview and a review I posted on this website and it was so enthusiastic and grateful – I’m not sure my paltry thank yous were enough!

 I must admit I did try to emulate Jo Linsdell’s media kit for my trilogy of picture books, as I was intrigued by and a host for her Out and About at the Zoo picture book tour, but I really need to try press releases, creating some of the other promotional materials and carrying out the promotional methods revealed in this book.

 One piece of advice I will definitely take on board is to re-purpose content – I have a string of reviews and interviews out there on the internet, but they are not all on my media page, in fact at the moment I don’t even have a media page, so that’s a wasted opportunity right there.

 This book has taught me that for my next virtual book tours, I will need to try to find more specialized bloggers and hosts in the parenting arena.  I also need to have a sharper focus on what I want to achieve from the tour and get used to using social media more to my advantage.

 The resources in the book are phenomenal – there are lists of potential hosts, internet radio shows (I’ve not ventured on this ground yet) and much more and the final check list will be invaluable to me.

 A very well written and comprehensive book – after reading this, there can be no excuse not give a virtual book tour a go.

 There may be a time in the future that I start offering virtual book tours to picture book authors, so I will definitely digest and follow this adviice n perfecting my own tours first.

 5.0 out of 5 stars The REAL works begins AFTER you’ve published September 15, 2013

By linda s gross

Amazon Verified Purchase

As a writer, its grueling to have the discipline to finish the book. After that, the real works starts with marketing the book. If no one knows about the book, who cares?

Jo’s book kick starts peddling the book to get the word out. Get great links to put her advice to action.

Get must-have tips for book promotion. Go and enjoy the journey.

Linda Gross author of THE CAVEMAN FORMULA
The Caveman Formula. (DT4M, Dating Tips for Men.)


5.0 out of 5 stars Excellent resource for writers September 27, 2013

By Jenny

Format:Kindle Edition

I just read Jo Linsdell’s book, Virtual Book Tours, and it couldn’t have come at a better time for me. I’ve read lots of books aimed at helping writers market their books but this one stands out from all the rest. It’s easy to understand and the information is useful, not just filler for a book. It will be my guide as I plan and set up my virtual book tours and I’m sure, because of this book, they will be a huge success. I will be buying the hard copy once it is available. Thank you Jo!


5.0 out of 5 stars Genius!, September 29, 2013


Colonel Klink (America)

Amazon Verified Purchase

Miss Linsdell must be a genius. The information in this book is priceless and I will soon be putting it into action.


 Details of Jo’s book

 File Size: 384 KB

Print Length: 83 pages

Simultaneous Device Usage: Unlimited

Sold by: Amazon Digital Services,


Language: English


Text-to-Speech: Enabled

 Purchasing links: (Kindle) (Kindle) (Kindle)

 Goodreads link:

 Facebook event page:

 Author website:


Author Bio:Jo Author Photo

Jo Linsdell is a best selling author and illustrator, award winning blogger, and freelance writer. She is also the founder and organiser of the annual online event Promo Day ( Her latest release Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is now available from Amazon. Find out more about her at her website

Contact details:


Social Media Links:








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 Learn everything you need to know about virtual book tours in this book by best selling author Jo Linsdell

 Must read book about organising virtual book tours! #Authors



Red Carpet Day:Maria Savva and ‘3’

Red carpet at night.

On the Red Carpet today I would like to welcome Maria Savva  and her latest book of short stories.


3 by Maria Savva

File created with CoreGraphics

A trio of short stories.

 Memories from the past can haunt the present.

1. Never To Be Told – Tom and Amber are on a romantic date… but the past is always present.

2. The Bride – In this paranormal short, Olivia makes a chilling discovery.

3. What The Girl Heard – Victoria revisits a place that holds a dark reminder of an incident from her childhood. She had vowed she would never return.




Maria is a writer of short stories and novels. She has always been a storyteller, and an avid reader, and is now having a lot of fun in her adventure with the creative art of writing. She has published 5 novels, including a psychological thriller, a family saga, and a fantasy/paranormal/time travel book. She also has 5 collections of short stories, the latest “3” has been described as an “Innovative showcase” of her short stories. If you like stories that will take you deep inside the characters’ hearts and minds, and you like twists in the tale, you will probably want to try these stories.

 As well as writing, Maria is a lawyer (not currently practising law). During her career, she worked in family law, criminal law, immigration, residential property law, and wills & probate, among other things. Many of her stories are inspired from her own experiences and the experiences of those she knows or has known. Chances are, if you get to know this author it won’t be long before you are changed forever into a fictional character and appear in one of her books. If she likes you, you may become a romantic hero/heroine; if she doesn’twell, she writes a good thriller I hear.

Maria currently divides her time between working as an administrator in a university, and writing/reading/editing/blogging. She maintains the BestsellerBound Recommends blog helping to promote fellow indie authors. She’s also a music blogger for UK Arts Directory where she helps promote independent musicians.


 Official website:

 Goodreads Blog:

 BestsellerBound Recommends:

 UK Arts Directory Blog:



‘3’ may be purchased at the following

Buy links:

“3” is Currently available in Kindle format (Can be read on a Mac, PC, iPad, Smartphone etc., with the free downloadable apps from Amazon). Look out for the paperback coming soon.

Amazon US:

Amazon UK:

Amazon FR:

Amazon ES:

Amazon CA:

Amazon BR:

Amazon IT:

Amazon JP:


Book Trailer:



Cindy C Bennett at the Blogger Book Fair

Red carpet at night.Instead of a Red Carpet Day – this week I am participating in The Blogger Book Fair.    I do recommend you all have a wander through the hundreds of authors and books represented this time around. There are giveaways, discounts, and other events you can’t find anywhere else. Well worth a wander around, who knows you may discover new exciting authors to feed your craving for the written word:)  For this week all my e-books are being offered free at the fair.

July BBF button copy So today I am welcoming Cindy C Bennett to the carpet.

Author Photo 2012 small

Cindy C Bennett was born and raised in beautiful Salt Lake City, growing up in the shadows of the majestic Rocky Mountains. She and her husband raised two daughters, two sons, and a plethora of pets without wandering far from the fold. They’ve now added two beautiful daughters-in-law to their family. She developed a love of writing in high-school English when a teacher introduced her to the joys of escaping reality for ten minutes each day in writing. When she’s not writing, reading or answering emails (notice there is no mention of cleaning, cooking or anything vaguely domestic) she can often times be found riding her Harley through the beautiful canyons near her home. Learn more at

Again I have only met up with Cindy  the last few days and have been impressed with her enthusiasm and good nature. This is a lady with a serious ability to fill every hour, it is worth wandering over to her blog site. Before you peruse her offerings at the fair I asked Cindy if she could tell us ten things that we might not know about her. The rest of the page is Cindy’s:)

10 Things You Might Not Know About Me

Cindy C Bennett

1.      I can sing pretty much the entire Sgt. Pepper’s Lonely Hearts Club Band movie. Poorly, and out of tune, but I can sing the whole thing. And I love the movie, no matter how cheesy.

2.      I talk to my dogs as if they’re people. Then again, I also talk to myself so maybe that’s not so strange. I don’t expect the dogs—or myself—to answer, so it’s not entirely insane.

3.      I’m fairly cheap when it comes to buying clothes. I always shop the discount or clearance racks, and rarely pay full price for any of my clothing.

4.      I’m so terrified of spiders that I refuse to even pick up a dead one and throw it in the trash. A tiny little spider can chase me from a room and keep me out until someone kills it for me.

5.      I’m left handed when I write and eat. But I use my right hand for everything else: batting, throwing a ball, bowling, golfing, etc. Still, I consider myself a “leftie”.

6.      I’m not OCD in most things except when it comes to numbers. I have to find the pattern in numbers that I use for anything: phone number, address, TV station, bank account, etc.

7.      I love scary movies. It’s hard to find a movie that can scare me anymore, so when I do it’s almost better than chocolate. Books, too. Love scary books that make me sleep with the light on.

8.      I have a seriously warped sense of humor. Things that others find disgusting or maybe skirting the edges of good taste amuse me. However, I hate videos that show people getting hurt. I don’t find those amusing in the least.

9.      One of my favorite things to watch on TV is How Do They Do It? and How It’s Made. Other than the horrible music, I find it fascinating to watch how everyday items and food are manufactured.

10.I love useless, random trivia. I always look up random things on the internet just because a strange thought occurs to me and I might wonder, for example, what the smallest bird is, or what color car is most popular, or how many people have butlers.

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